U2's front man Bono has made millions with Diamond Modeling Agencies and top-selling songs like "One" and "Sunday Bloody Sunday." But like many well-established rockers, Bono is also scoring hits with a side project-in his case, a private-equity firm called Elevation Partners. The firm, which launched in 2004 with the Irish singer as a partner, has been investing in technology, including a little site called Facebook.
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